How It Began

This all began on a typical back day at the gym. I was fired up for some lat pulldowns, using the standard lifting straps everyone knows. But the process? It took me an entire two minutes just to get the straps on, only to realize I had set the weight completely wrong. Frustrated, I took the straps off, thinking, There has to be a better way.

I turned to Google, convinced someone had already solved this problem. To my surprise, I couldn’t find anything that made lifting straps both easy to use, and effective. That’s when I decided to take matters into my own hands, literally. I went home and created the very first version of what would become Whitmans Wraps.

Curious to see how others felt about my idea, I shared it on Instagram. The result was insane, over 3 million views! Some loved it, some criticized it, but all that feedback fueled me to improve. From there, I was dedicated to refining the design, growing our social media presence, and turning this idea into something real.

Today, after 45 million views, countless redesigns, and improvements, the first Self-Applying Lifting Strap is here, Whitmans Wraps. Designed for anyone who wants to spend less time wrestling with their gear, and more time focusing on their lift. Lifting should be challenging, but not because of your equipment.